You may recognize the font name as the default font on Microsoft Word. However, the HELVETICA font has shaped and redefined the nature of logos, typography, and graphic design. Whether you realize or not, this typeface absolutely ubiquitous in daily life. The billboards you see, the packaging on your food, and even the material you read will probably contain the Helvetica font.
See the American Apparel logo? American Apparel is known for it’s Made in the USA clothing products and it’s raunchy sexually explicit ads. The world-famous clothing company also uses the Helvetica font as it’s official logo. The use of Helvetica in the American Apparel logo exudes a vogue element to American Apparel’s plain patternless clothing. It’s telling the consumer that it’s clothes are sleek, simple, and utterly contemporary- as compared to say, Fruit of the Loom.
Another American company that solely uses Helvetica is American Airlines. Their logo, as shown above, has been in place for nearly 40 years. The red and blue AA lets the consumer know that it’s American and it’s Helvetica typeface is a classic example of it’s clinical modernity.
Helvetica is an interesting font that has been around since the late 50’s. It was created by Swiss graphic designers, Max Miedinger and Edward Hoffman in 1957 to compete with another popular Akzidenz-Grotesk font in the Swiss Market.
Since then, it has evolved into many different forms, Helvetica Bold, Helvetica Light, and Helvetica Neue. Helvetica Neue is a reworking of the typeface with a more structurally unified set of heights and widths. Helvetica Neue’s rational typeface are abundantly used in blogs and on websites which give a contemporary experience for the web user. The importance of simplicity and modernity with it’s typeface conveys a legible and intelligible view for most websites using it’s font. Currently, Helvetica Neue is a popular font for Microsoft Word.
Overall, Helvetica Neue is Helvetica’s updated daughter, classic yet fashionable in the world of graphic design. As seen here, it is used as the logo for the famous CW show, Gossip Girl, a show about the modern lives of teenagers living in the Upper East Side.
No comments:
Post a Comment